The Digital Shelf

Tasked with enhancing Nature’s Bounty’s Amazon presence while optimizing all of their product detail pages: Carousel Images, Video, A+ Content, Product Description and Bullet Points. With a portfolio of thousand’s of products we had to work efficiently.

We adapted icons found on our packaging to create a connection between our consumers experience from shelf to the digital landscape. This allowed us to create enhanced content that worked for multiple products.

An evergreen brand video was created that could be tagged for various pillars, using our icons and product renders.

Products like Sleep 3 that needed additional education received their own video. 😴

We utilized a systematic approach for our B+ Content that created consistency across the e-commerce channel. 🛒

Amazon is not a responsive website. During strategy and content development extra attention was paid to choose layouts that offered the most versatility to prioritize a mobile shopping experience.