GOING INSIDE
In 2016, I moved client-side and joined The Bountiful Company (acquired by Nestle Health Science in 2021) to lead their Digital Creative for multiple brands. Some of our best-know brands are Nature’s Bounty, MET-Rx and Pure Protein. It’s proved to be a tremendous opportunity where I continue to lead a team and help shape brands.
A sizzle reel featuring some of the work we’ve created for our many brands.
A closer look at some of those projects.
Educational content helped spread Nature’s Bounty’s 50 years of knowledge.
With a wink to the Winter Olympics, this campaign elevated daily activities to Olympic-level achievements.
Your foundation before your foundation, the #1 brand for Hair, Skin & Nails.
We launched a decadent dark chocolate probiotic for Nature’s Bounty, with a series of tasty, thumb stopping visuals.
Beauty starts from within thanks to Nature’s Bounty Beauty Gels.
Inspired by Vets + Belly Rubs, Mac + Maya our pet project.
Body Fortress and Wounded Warrior Project, helping heroes, like Sean Karpf, build and rebuild.
A new positioning, with a look and feel to go with it. Sundown is all clean, all the time.
A total refresh for Ester-C: a new tone of voice –more personable, honest, witty–, a fresh, vibrant look.
Give 100, Get 100 with Met-Rx Big 100 Bar.
Dr. Organic is inspired by nature. Made with organic and naturally sourced ingredients.
A series of documentaries for Osteo Bi-Flex that inspired others keep doing what they love.
An optimized Amazon presence for Pure Protein led to a +239% unit sales YoY, pretty sweet.
In-house: The Bountiful Company