THE BETTER VITAMIN C
A newly approved superiority claim, triggered a refresh of the brand: A new tone of voice –more personable, honest, witty–, a fresh, vibrant look and a bold creative campaign: We know a little about long, since Ester-C lasts longer than regular vitamin C, with 24-hour immune support.
We freshened up our website.
And every single digital touchpoint.
Our Amazon presence was optimized with fresh content. 🍊🛒
In-House: The Bountiful Company